mom holding baby natural setting outside

Discover how natural & non-toxic meets affordable for you & baby.

Pre-conception through childhood is the most critical time of one’s life.

You need to protect your baby.

Your starting point is to go green by avoiding harsh chemicals and toxic ingredients. But sometimes that comes with a cost.

That’s why we created Green Baby Deals.

Go green today.

Listen up: climate change is happening now, and we must all do our part to make this planet better. Every choice we make today can have an impact on our children's tomorrow.

Sustainable, recycled, eco-friendly, non-toxic, organic, green, natural, reusable – when these words are describing a product or process, it typically means it's made with the least amount of adverse impact to our environment. That's what we want and need.

We can make small changes by choosing products that don't contain harsh chemicals that go on our bodies and into our waters. Buy from businesses that use sustainable practices. Consume less. Conserve water. Buy used. 

Green Baby Deals Approved non-toxic seal

It shouldn't be such a challenge to keep your baby safe, help the planet, and stay on budget. Enter the "GBD Approved" seal. It marks the best products in each category.

When you make the right choices and take the steps toward a greener, more sustainable living, it means a healthier lifestyle for you and baby. That's a win-win.

Simply simple for you.

No guessing games here. While it’s nice to leisurely look through “good, better and best” articles, it can get pretty overwhelming. And you might even end up more confused than when you started.

Having been through pregnancies and parenthood, we've learned to keep it minimal. Stick with us and discover the balance between all-organic and totally-affordable.

Start with how to prepare for a baby here. Then get a natural baby registry here.

Team Green

kindred bravely new motherhood

Jen Brady

Chief crunchy mama.
Coupon queen. All-in green. Holistic nutritional consultant. Not a parenting expert, but has some expertise in parenting. Wife. Creator. Wild about pregnancy and babies. Water birth enthusiast. Practicing minimalist. Continuously mindful about buying and consuming. Believes we can end the crazy cycle by not purchasing so much. Aspires to live off the grid someday. Loves cloth diapers (but too frugal to buy the adorable limited-edition prints). Reuses baby wipes (in a sanitary way). Favorite video: The Story of Stuff.

kindred bravely new motherhood

Britney Mae

Co-chief crunchy mama.
“It Starts with the Egg" began her non-toxic journey. Super mom. Teacher. Diligent researcher (Google Scholar, DOAJ and Environmental Working Group are bookmarked on all her devices). Loves eating organic fruits and veggies from the backyard garden (but doesn’t like to get too dirty maintaining it). Fascinated with living in a tiny house if she wasn’t claustrophobic. Favorite online rockstar: Heather from Mommypotamus.

Giving back.

There is nothing more rewarding than helping others in need.

Each month a portion of our proceeds are donated. If you have a charity you're passionate about, drop a line here. A million thanks for helping to make a difference.

And you?

Meeting new moms makes us happy. Send a hello here or take the free pregnancy challenge here.