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Go green.

Whether you're pregnant or already have little ones, making safe natural choices are crucial to avoid harsh chemicals and toxic ingredients. We'll show you how.

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Save time.

Choosing the right products for you and your family can take time — precious time you probably don't have. Leave that to us.

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Save money.

Going green, natural and even organic doesn't have to cost a fortune. In reality, it will save you money in the long run as you learn to reduce and reuse. We'll help along the way.

Keep your baby safe, help the planet and save your dough.

Now that's a plan. You need the best for your baby, but don't want to go broke. No worries: there's a way. We find non-toxic baby stuff on the cheap.

We're here to help you along the amazing journey of parenthood. Now let's get started.

Baby on the way?


Congrats! Finding safe, non-toxic, inexpensive products for your new arrival can be overwhelming. Check out our natural, affordable baby registry guide here.

natural affordable non-toxic baby registry guide

Hot Topics





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Black Friday & Cyber Monday Baby Deals 2018

Turn your Black Friday green by choosing natural for less. Check back often or bookmark this page until Black Friday and Cyber MomDay are here. See the deals here.




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Make your postpartum bearable with an organic padsicle

Two ingredients, all organic. Includes step-by-step DIY instructions and video.




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Your minimalist natural baby registry checklist awaits

We’ve discovered and tested the best natural, safe, affordable baby essentials for first-time parents: a perfect baby checklist just for you. See it here.




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The best glass baby bottles (even on a budget)

If you’re thinking of saving money by choosing plastic over glass, please read on about our favorite, affordable glass baby bottles.




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The best organic affordable crib mattress

A non-toxic good night’s sleep shouldn’t cost a fortune. We have the inexpensive solution. See it here.




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Non-toxic soaps for you and baby

If you’re looking to make your home a little greener for you and your baby, a great place to start is what you put on your skin. Here are a few comparisons to get you started on the non-toxic path, with natural affordable alternatives. Read more here.




bumgenius all in one diaper

Prevent diaper rash (and cancer) the non-toxic, talc-free way

Baby powder is regularly added to baby registries because it’s just part of diaper changing, right? Wrong. We’re here to change your thoughts on this very, very important topic. Read more here.




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5 incredible reasons you need a glass sippy cup (w/ video)


You must see reason #1 (hint: MOLD) and 4 more fantastic reasons why this is the best, natural, non-toxic unbreakable glass sippy cup… See it here.