Go natural for less.

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Keep your baby safe, help the planet and save your dough.

Now that's a plan. You need to go natural and non-toxic for your baby, but don't want to go broke. No worries — there's a way. It doesn't have to cost a fortune, especially when you learn to reduce and reuse.

We're here to help you along the amazing journey of parenthood. Now let's get started.

From skin care to hair, what you choose matters.

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Time saver: we’ve tested the best baby essentials. A simple, natural and affordable baby checklist for you.

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Some for baby, some for you.

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Hot Topics

natural postpartum padsicle organic ingredients

How to Make an Organic Postpartum Padsicle

Two ingredients, all organic. Includes step-by-step DIY instructions and video.

best glass baby bottles

The Best, Cheapest Glass Baby Bottles

If you’re thinking of saving money by choosing plastic over glass, please read on about our favorite, affordable glass baby bottles.

organic affordable crib mattress

How to Make an Organic Crib Mattress Affordable

You need a safe, non-toxic, new crib mattress for your baby. See why here.

bumgenius all in one diaper

Prevent Diaper Rash the Non-toxic, Talc-Free Way

Using baby powder is just part of diaper changing, right? Read more here.